As your business scales and grows, you need a system that can help keep track of your activities. With hundreds or even thousands of customers, a CRM is helpful so you can become more efficient at following up with leads and closing deals. Without a CRM solution, managing a sales pipeline is extremely difficult and costly in terms of the time spent.
Before getting into why a CRM solution is fundamental for your business, let us first see what a CRM solution is and what it does. Customer relationship software will help track of two key aspects:
Customer details, such as name, address, or phone numbers should be maintained in the central database.
Any interactions with customers, such as messages, transactions, or dealings have to be filed properly.
This information is stored in your CRM and anyone from the marketing department can access and use the data to improve the relationship with customers. Now that you understand what CRM does, you will understand what’s in it for your businesses or company. However, you might need more information before deciding whether a specific CRM is the right fit for your organization. Let’s take a look at a few reasons for why your business needs CRM solution, no matter the size:
CRM to Organize Business Contacts Better
The biggest advantage of a CRM system is that it stores the complete information all in one place. You don’t have to mess around with bulky files or lengthy notes. With a cloud-based CRM solution, all data is easily accessible from a unified platform.
The following are a few factors that make CRM software the best to organize business contacts:
Customer Data is Private
When everything is stored in a CRM solution, you can have complete control of who sees the information within the company. You have the power to decide on who can access customer information. With a CRM solution, you can easily share lead details, without sharing details of existing customers. In addition, if you don’t want your sales department to see some information pertaining to existing clients, you can also set permissions to hide that as well. A CRM solution helps you to securely and privately share information to third parties.
Date is Securely Stored in the Cloud
You may experience accessibility issues when the information is stored on-premise. When data is stored in the CRM system, your data will be safe. Cloud-based solution providers have the highest grade security mechanisms in place, which prevents hackers from breaking in. This makes your data in CRM solution much safer and more secure.
Customer Interaction Doesn’t Get Lost
When a customer is calling over and over again, they have to explain issue every time to each new sales rep. That’s where CRM software comes into picture. With a CRM solution, every interaction is recorded and stored in the profile. This means every time when a customer calls, no matter which sales rep answers the call, they can quickly look into previous interactions and resolve customer issues quickly and effortlessly. This way they can provide the same level of customer interaction every time. And when the sales rep leaves, the data on customers doesn’t get lost – instead it stays stored in the CRM system, which gives your sales reps the ability to view instantly.
Better Data Visualization
Leads, existing customers, prospects and everyone else exist in the database. Looking through hundreds of contacts to find the right one is a daunting task. Fortunately, SutiCRM can help overcome this issue. Using different situations, your CRM software can show you exactly the information you are looking for. You can also view the lead details that have been contacted, the buyers’ journey, and any old leads. No matter what information you are looking for, the CRM solution can show it to you instantly.
Messages and Emails are Centralized
Not using the CRM system to store contacts and lead details will allow information to fall through the cracks. You’d have to spend extra time looking for specific information because there is no centralized location to store, or organize the data. However, with CRM solution, the customer data and interactions are stored all in one central location, which means your employees can work faster and more efficiently without having to search for the data.
The process of getting leads from the marketing department to the sales team can be time-consuming and messy when you don’t have a CRM system in place. First, all the leads have to be organized into spreadsheets, followed by assigning them to the sales department. This process can be streamlined with CRM software as you can easily track the lead status without any delays.
CRM software can help automate labor-intensive tasks such as:
With CRM software, you won’t have to manually enter leads details into the system. You can simply create and add a web form to any website or marketing campaign. The web form can then be integrated with the CRM solution, wherein new visitors can enter their contact information, and it automatically gets posted to the sales rep for further follow-up.
CRM software allows you to set up different actions to be triggered whenever an event happens. When you want to send welcome emails to new leads, you simply just open the welcome email template, add names and hit send for every new lead, but CRM software can do it automatically! Besides this, CRM software can also add contact name, personal information and make the welcome email process easy or automated.
Optimize Workflows with Reports
How many leads did the sales department follow-up on? How many messages did the support team send to customers? What is the closure rate? All of this information is hard to keep track of. With CRM software, you can track activities and interactions between the sales department and customers. Clear visibility into the activity log and interactions will make employees well informed on how to serve the prospects and prevents customers from asking repetitive questions.
In addition, API integration is one key aspect that makes data able to propagate between multiple systems quickly and effortlessly. A CRM system will not just make your sales process easy, but it will also strengthen customer relationships by allowing you to quickly respond to customer queries.
Emma James is a freelance content writer at SutiCRM, who frequently blogs on Business, Marketing, Sales, ERP and SaaS trends.