There are more people today, who are looking for alternatives to traditional careers than ever before. It offers the freedom to create a more comfortable and suitable lifestyle. It can take years for a business to be able to sustain itself and turn over a profit.
While the customary practice was to quit your job and go into business for yourself, the trend is changing. Advances in technology and communication have allowed people to start freelancing more effectively.
More and more people are opting to start a freelance business while maintaining another job. Employers are also taking note of this trend. They are taking steps to facilitate employees who are trying to start a freelance business.
As long as their job is not being affected. Companies are now shifting towards hiring freelance executives for tasks, rather than permanent staff. Not only is this cost-effective, for businesses, but also supports the growing number of freelance startups.
Things to Achieve Success in Freelance Startup
Growth in communication technology has greatly improved the way we do business. Nowadays, it is more feasible to run a fully functional business, entirely online. Before you get started on making your business a success, you need to make sure you’re reachable. Invest in a good communications set-up.
Good service providers have packages to support start-up businesses. See what companies like Optimum Offers for business startups. Once you are set-up to be easily reachable by clients, follow these 6 steps to help you on your way success:
- Clearly Outline Your Objectives
- Identify Your Unique Segment
- Define Your Target Clients
- Set Calculated Prices
- Work on Your Portfolio
- Learn to Sell Yourself
Let’s explore these in detail…
#1. Clearly Outline Your Objectives
Every business needs a clearly defined goal. Are you starting your freelance business as a way to earn some extra income? Or is it more of a passion project? Make sure you are true to yourself about defining your objectives. You don’t have to share it with anyone, just make sure you know exactly what you want.
#2. Identify Your Unique Segment
If what you are doing is something that hasn’t been done before, then this step is going to be easier for you. If you are like most, and offering something that isn’t as unique, then it is best to target your services to a specific segment.
Try to find your niche. If you’re trying to create an app, find a gap in the market and try to fill it. Or try to link your services to another’s and piggyback off of their success. You could create an app to allow for ease of relocation.
The app could tell users of Internet Provider services in their area, like say AT&T Fiber availability inTwin Falls, Idaho.
#3. Define Your Target Clients
Once you have figured out how to make your services unique, it’s time to target your clients. Defining a set target market is vital. Take the time and do the research. Shortlist as many clients as you can. Create client profiles.
Try to find out where and how they are currently meeting their needs for your services. Doing this exercise now will allow you to deeply analyze the potential of your business. If needed, this is also the best time to make changes to your initial plan.
#4. Set Calculated Prices
When it comes to setting prices for your freelance work, x`there are a few things to keep in mind. The first is, of course, know your value and your cost of service. There are many apps available, which can help you calculate both.
You are the only one who can determine the value of your work. That said, it is also best to know how much others are charging. You don’t want to charge too little or too much. Unless you are offering a unique service or have little to no competition.
#5. Work on Your Portfolio
Being a freelancer has its disadvantages as well. You lack the office space and other resources that businesses can use to impress clients. To compensate for this, you have to make sure your portfolio game is on point.
Your main sales pitch is going to be your portfolio. It should be concise and lively enough to keep the client engaged. Make sure it isn’t so detailed that it becomes challenging to read. Keep it interesting.
If you need help, take it. There is no shame in having a professional taking a look at your portfolio. Optimize it and keep it updated.
#6. Learn to Sell Yourself
When you approach clients as a freelancer, you have to convince them to put their faith in you. You are the only face of your business. You need to be able to make the client believe that opting to go with your services, over the services of a competing company, is the best option.
You need to be able to create your value in the eyes of your client. Taking an “I’ll let my work speak for itself” approach is not always a good idea.
It is always scary and risky to start something new and venture out on your own. Starting as a freelance service provider is the safest way you can work on improving your skills.
Growing your business as a freelancer makes it easier to sustain since you are cutting down on unnecessary costs.
Remember, there is no harm in changing the direction of your business. That’s what this stage is for. Try to see what fits and what doesn’t. If you see that changing the direction of your business can give you better results, don’t be afraid to make that change.