No matter how much experience you have in the field of designing a website, launching it is always a tasking job. In simpler words, there is always a possibility of you making some small mistakes like misspelling a word or two, adding the wrong website link or not setting up the right redirects.
Although each website has its own unique design and layout depending on the content, there are a few things that remain the same in every site. So, based on our website designing and digital marketing experience, we have created a list of points that one needs to keep in mind before hitting the launch button!
Read on to get to know the essential steps you need to perform before going online.
#1. Review the content thoroughly
Once you are done with your content including text, images and video, proofread it carefully to make sure that there are no spelling mistakes. Also, check whether the content you have added is sounding good and working correctly or not. While doing so, do not hurry through the process; instead take your time and read all the page and premium content meticulously.
After you get done with the editing stuff, ensure that the images and video uploaded on the website are loading properly and in the right sequence. Not to mention, this is the best time to check your content strategy as well. So, make sure that you’re targeting the keywords throughout the website. For example, if your company makes stationary items, then choose the most commonly searched keyword, such as cheap printed pens, office files or notepad.
#2. Ensure that the design is interactive
If you feel that your website’s design might create issues at any point, then it’s best to hammer it out immediately. That being said, your website should be responsive enough and help people navigate through pages with complete ease. Since the odds are your audience might not use the same browser that you have been testing your website on, make sure that your web portal is designed in such a way that is compatible with other browser and devices. Here devices include laptops, desktops, mobiles and tablets.
The majority of people access information on their mobile, as that’s the one thing which is constantly with them, so you’ve got to ensure your site is mobile friendly.
#3. Check its functionality
You might think that you have set up all the required features and details successfully and are ready to go online; but at times, some features may not work properly due to some technical reasons. Say for instance, sections leading to another page or website, such as signup, comments, social network, contact us, etc. may cause an error while redirecting you to that specific page and not work as they are designed to. So, ensure that no internal and external links are missing or incomplete.
After checking the links and pages, optimise the site speed carefully to make sure the content is loading as quickly as possible.
#4. Refer to analytics programs
Once you’ve launched your website, it’s quite obvious that you’ll be eager to know its functionality, performance and other essential aspects. So, do just that it is always good to draw up analytics well in advance in order to be on top of your game. It will not only help you evaluate your online portal, but also improve it. Once you get to know which thing or design is working and which is not, improving your website would become much easier.
#5. Use the right SEO techniques
Making use of good and organic SEO techniques will surely help your website to appear on the 8th or 9th page of Google’s search engine ranking pages – after all, that’s what your ultimate goal is, right? So, make sure that you are using the right SEO techniques to target the right audience. For that, you’ve got to firstly understand the Google search algorithm and see how it works. You can also use various search engine optimisation tricks, such as giving unique and creative titles to your page, using content that is attractive as well as easy to search, etc.
#6. Take a back up
Though the last, this is yet the crucial step you need to take before making your website accessible for online users. Make sure that you have taken a back-up of all the content you have uploaded so far. Also turn on options like site security and regular back up, so that you will never have to regret the loss of your valuable data.
This will not only give you the much-needed peace of mind, but also protect your online portal against malware attempts.
So, the next time you’re all set to press the launch button, make sure that you have performed all the above-mentioned steps. With the right content and planning, your website will not only look great, but will also help you reach out to your targeted audience.