Customers are the lifeblood of any business. They play a crucial role in its success and that’s why the strength of every small or big organisation depends on the number of customers it has. On the other hand, organisations too value their customer for the vital role they play, especially the ones who have been loyal to the brand from the very beginning.
These patrons deserve to be rewarded for their valuable and unwavering support. Keeping this in mind, we have shared some simple and inexpensive ways to help you reward your loyal customers. Take a look at the tips given below and improve your business’s brand image and goodwill by appreciating the core aspect of your trade that is your customers.
Highlight the customers
Who doesn’t like to be recognised for their contribution? Of course, we all do. Similarly, your customers will also love it if you appreciate their contribution to your business. For that, you can conduct programs like ‘customer of the week’ or ‘customer of the month’ for those who really have contributed to your success. To celebrate their achievement, you can put a signboard having a particular customer’s name on it in your office or storefront. This will not only make your loyal patron happy but also encourage other customers to come to you.
Feature an early-access program
One of the most impressive ways to reward the loyalty of your regulars is to give them something exclusive. This something could be a new product or service that has not been launched to the general audience yet. They will surely love to gain access to an undiscovered service or product. To appreciate more than one customer at a time, you can also launch a program or a website on which only few chosen loyal customers will be able to see your upcoming products/services before its launching. It will not only make them feel special but also encourage them to try the newly launched product. Also, it will go a long way in building trust and loyalty between the organisation and its customers.
Everyone likes being asked for an opinion; your customers are no different. They have used your products and services and know very well what can make it better. As a part of a business, you can’t find a fault in your products but your customer can easily judge it on a fair basis.
You can conduct a survey of your local customers and ask for their opinion. But remember, you are asking your customers because they are valuable to you. So do take their suggestion seriously and try your best to comply with them all. Any type of survey, be it in-person or a questionnaire, would definitely work wonders in improving the quality of your products and services.
Invite them to special events
Just like giving them first and exclusive access to any new service, inviting your loyal customers to a special event is a great way to make let them know how much you value them. It will not only make them feel good about being associated with your brand but also make them talk about your brand which works as a word-of-mouth marketing.
Give them a bonus or reward
Here bonus doesn’t mean a huge sum of money; a small amount is enough to leave a positive impact on them. You can also give reasonable discounts on your existing products and services. This will not only make your customers happy but also help increase the referrals to your business.
You can also organise loyalty programs to approach more customers. Another way to reward them is to give them something small but memorable thing like a coffee mug, a goodie bag, cheap printed pen, customised calendars etc. This way, your brand will always be on top of the mind of your customers which will eventually work in your favour.
Only increasing the number of customers that your business has is not important. A good and respected company should keep its customers happy and satisfied with its products and services. By putting these tips into practice, we are sure that your brand will find yet another reason to remind your existing customers how amazing it is to be in your association.