Customers are the heart and soul of any business. The more customers you have, the more your business grows. The best way to increase your customers is to rake in referrals from all possible avenues. And, if you are one of those who depend on recommendations to take their business to next level, then we must tell you it’s going to be good for your business.
Well, why shouldn’t anyone rely on referrals? After all, we all do value recommendations from people we know and trust. Not only enterprises, but even customers believe that a referred product and service is more reliable and lasts for a longer period of time.
Now, if you too are thinking of ideas to bag in some high-quality recommended customers, then we are here to help you. Below we have mentioned some effective ways to help you give that much-needed boost to your business along with those well sought-after referrals.
Provide amazing services
To get your customers talking about your brand and products, provide them with some jaw-dropping services. Once your customers start liking your products, they won’t be able to keep themselves from not referring you to their friends. Also, ensure that your products or services are being offered at an affordable rate for majority of people. You can also conduct a survey to have an idea about what people are looking for in your products and then accordingly make those changes in your items.
Help your clients with assistance
Just like you, your business partners are also busy growing their firm. If you expect them to spend a lot of time on referring you to their clients, then it is not that easy. Instead, you can ease their task by providing them proper assistance.
For example, you can provide email templates that contain a brief introduction of your products and services that can be sent to your clients. This way, your business professionals can edit the template, put your name along with theirs and can hit that ‘send’ button. It will not only make the process easy, but also speed up the whole practice.
Ask for more
Don’t you really want to get more referrals? If yes, then don’t shy away; in fact, simply ask your clients for more recommendations every now and then. But make sure you are asking only those clients who have larger networks and can really help you out. If you are lucky to have such clients, then let them know that you are growing your business and getting some referrals from their side would be appreciated. Be comfortable and confident while asking them.
Give referrals, take a referral
Who doesn’t wants to take their business a step ahead? Who doesn’t want more referrals? If you’re looking for references from your business partners, then you must give them references in return as well. It’s not always good to take and only take. So, make a habit of giving recommendations to your clients as well. You can make an aim to hand out a specific number of referrals the next week or next month.
Rewarding your customers and clients for referrals is as important as asking for it. If you are appreciating their efforts, then there are equal or more chances of you getting recommendations for the next time. And if you neglect their efforts, then the odds are good of never getting another one.
You could give your clients a thank you card or small gifts like a terrarium or succulent garden, a chocolate box, headphones, movie tickets, dinner coupons at a nice restaurant, a bottle of wine (if she/he drinks) etc. And if you want to thank your customers, then you can give a product of your company, promotional pens and some other discounts on a particular product.
However, if you are dealing with clients then be careful, as there is a subtle difference between the two. You can gift your customers in advance to get more referrals indirectly. But you can’t gift your client because it might seem like a bribe. So, if you are given recommendations from clients, then thank them in a very special and unique way.
We hope you will find these tips useful and will be able to push your business towards success using them.